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Shoe Dog: A Memoir by the Creator of Nike

Phil Knight

Last accessed on Friday August 26, 2022

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that morning in 1962 I told myself: Let everyone else call your idea crazy . . . just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.

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Reality is nonlinear, Zen says. No future, no past. All is now.

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The art of competing, I’d learned from track, was the art of forgetting, and I now reminded myself of that fact. You must forget your limits. You must forget your doubts, your pain, your past. You must forget that internal voice screaming, begging, “Not one more step!” And when it’s not possible to forget it, you must negotiate with it.

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Climbers therefore wore disposable straw sandals.

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“Who was that guy who kicked the shit out of the Aztecs?” he asked. “Cortez,” I said. He grunted. “Okay. Let’s call it the Cortez.”

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You grow or you die.

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“If you can’t get your Dick Enright, get your Dick Harter!”

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“Such stupidity,” he said. At first I thought he was talking about me. Then I realized he meant the bank. “I do not like stupidity,” he said. “People pay too much attention to numbers.”

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Pre was most famous for saying, “Somebody may beat me—but they’re going to have to bleed to do it.” Watching him run that final weekend of May 1975, I’d never felt more admiration for him, or identified with him more closely. Somebody may beat me, I told myself, some banker or creditor or competitor may stop me, but by God they’re going to have to bleed to do it.

Note:Somebody may be able to beat me but they were gonna have to bleed to do it

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American Selling Price law, or ASP, said that import duties on nylon shoes must be 20 percent of the manufacturing cost of the shoe—unless there’s a “similar shoe” manufactured by a competitor in the United States. In which case, the duty must be 20 percent of the competitor’s selling price.

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Confucius. But I also thought of all the games I’d seen through the years—football, basketball, baseball—when one team had a big lead in the final seconds, or innings, and relaxed. Or tightened. And therefore lost.

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