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People who avoid all criticism fail. It’s destructive criticism we need to avoid, not criticism in all forms.
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Most people will choose unhappiness over uncertainty.
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What we fear doing most is usually what we most need to do. As I have heard said, a person’s success in life can usually be measured by the number of uncomfortable conversations he or she is willing to have. Resolve to do one thing every day that you fear. I got into this habit by attempting to contact celebrities and famous businesspeople for advice.
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Excitement is the more practical synonym for happiness, and it is precisely what you should strive to chase. It is the cure-all. When people suggest you follow your “passion” or your “bliss,” I propose that they are, in fact, referring to the same singular concept: excitement.
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Remember—boredom is the enemy, not some abstract “failure.”
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“I participate in this contest every day,” said Ferriss. “I do what I always do: find a personal e-mail if possible, often through their little-known personal blogs, send a two- to three-paragraph e-mail which explains that I am familiar with their work, and ask one simple-to-answer but thought-provoking question in that e-mail related to their work or life philosophies. The goal is to start a dialogue so they take the time to answer future e-mails—not to ask for help. That can only come after at least three or four genuine e-mail exchanges.” With “textbook execution of the Tim Ferriss Technique,” as he put it, Marrinan was able to strike up a bond with Komisar. In his initial e-mail, he talked about reading one of Komisar’s Harvard Business Review articles and feeling inspired to ask him, “When were you happiest in your life?” After Komisar replied with references to Tibetan Buddhism, Marrinan responded, “Just as words are inadequate to explain true happiness, so too are words inadequate to express my thanks.” His e-mail included his personal translation of a French poem by Taisen Deshimaru, the former European head of Soto Zen. An e-mail relationship was formed, and Komisar even e-mailed Marrinan a few days later with a link to a New York Times article on happiness.
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If the next stage is some form of research, get in touch with someone who knows the answer instead of spending too much time in books or online, which can turn into paralysis by analysis. The best first step, the one I recommend, is finding someone who’s done it and ask for advice on how to do the same. It’s not hard.
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At least three times per day at scheduled times, he had to ask himself the following question: Am I being productive or just active? Charney captured the essence of this with less-abstract wording: Am I inventing things to do to avoid the important? He eliminated all of the activities he used as crutches and began to focus on demonstrating results instead of showing dedication. Dedication is often just meaningless work in disguise. Be ruthless and cut the fat.
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Who are the 20% of people who produce 80% of your enjoyment and propel you forward, and which 20% cause 80% of your depression, anger, and second-guessing? Identify: Positive friends versus time-consuming friends: Who is helping versus hurting you, and how do you increase your time with the former while decreasing or eliminating your time with the latter? Who is causing me stress disproportionate to the time I spend with them? What will happen if I simply stop interacting with these people? Fear-setting helps here. When do I feel starved for time? What commitments, thoughts, and people can I eliminate to fix this problem?
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do not underestimate the effects of your pessimistic, unambitious, or disorganized friends.
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Learn to ask, “If this is the only thing I accomplish today, will I be satisfied with my day?” Don’t ever arrive at the office or in front of your computer without a clear list of priorities.
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Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking. —ALBERT EINSTEIN
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Most information is time-consuming, negative, irrelevant to your goals, and outside of your influence. I challenge you to look at whatever you read or watched today and tell me that it wasn’t at least two of the four.
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what if you need to learn to do something your friends haven’t done? Like, say, sell a book to the world’s largest publisher as a first-time author? Funny you should ask. There are two approaches I used: 1. I picked one book out of dozens based on reader reviews and the fact that the authors had actually done what I wanted to do. If the task is how-to in nature, I only read accounts that are “how I did it” and autobiographical. No speculators or wannabes are worth the time. 2. Using the book to generate intelligent and specific questions, I contacted 10 of the top authors and agents in the world via e-mail and phone, with a response rate of 80%.
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To develop a template e-mail and call script took approximately four hours, and the actual e-mails and phone calls took less than an hour. This personal contact approach is not only more effective and more efficient than all-you-can-eat info buffets, it also provided me with the major league alliances and mentors necessary to sell this book. Rediscover the power of the forgotten skill called “talking.” It works. Once again, less is more.
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Download the Firefox web browser (www.firefox.com) and use LeechBlock to block certain sites entirely for set periods. From their site (http://www.proginosko.com/leechblock.html):
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Never check e-mail first thing in the morning.12 Instead, complete your most important task before 11:00 A.M. to avoid using lunch or reading e-mail as a postponement excuse.
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Meetings should only be held to make decisions about a predefined situation, not to define the problem.
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“Is that reasonable?” It’s hard for people to label things unreasonable.
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Nobody can give you freedom. Nobody can give you equality or justice or anything. If you’re a man, you take it. —MALCOLM X, Malcolm X Speaks
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Eliminate before you delegate. Never automate something that can be eliminated, and never delegate something that can be automated or streamlined.
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Commit to memory the following—never use the new hire. Prohibit small-operation VAs from subcontracting work to untested freelancers without your written permission. The more established and higher-end firms, Brickwork in the below example, have security measures that border on excessive and make it simple to pinpoint abusers in the case of a breach:
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Note that I asked him to respond if he didn’t understand or had questions. This is the wrong approach. Ask foreign VAs to rephrase tasks to confirm understanding before getting started.
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BusySync (www.busysync.com) I have two Gmail accounts: one private account for me and one for my assistant, where general e-mail is sent. I use BusySync to synchronize her Google Calendar with iCal (Mac calendar) on my laptop. I have also used SpanningSync (www.spanningsync.com [inactive]) successfully for the same purpose.
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WebEx Office (www.weboffice.com) Share your calendar online while masking personal appointments. Can be synchronized with Outlook, and also offers document sharing and other assistant- or team-friendly features. I suggest you compare this to synchronizing your Outlook with an assistant’s Google Calendar.
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Limiting contact with managers forces the entrepreneur to develop operational rules that enable others to deal with problems themselves instead of calling for help.
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Customer service is providing an excellent product at an acceptable price and solving legitimate problems (lost packages, replacements, refunds, etc.) in the fastest manner possible. That’s it.
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By working faithfully eight hours a day, you may eventually get to be a boss and work twelve hours a day.
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Liberty means responsibility. That is why most men dread it. —GEORGE BERNARD
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While entrepreneurs have the most trouble with Automation, since they fear giving up control, employees get stuck on Liberation because they fear taking control.
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All courses of action are risky, so prudence is not in avoiding danger (it’s impossible), but calculating risk and acting decisively. Make mistakes of ambition and not mistakes of sloth. Develop the strength to do bold things, not the strength to suffer. —NICCOLÒ MACHIAVELLI, The Prince
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This is how learning experiences become terminal punishments, bad relationships become bad marriages, and poor job choices become lifelong prison sentences.
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The person who has more options has more power. Don’t wait until you need options to search for them. Take a sneak peek at the future now and it will make both action and being assertive easier.
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He once took a call from a client while at Camp Muir on Mt. Rainier. The client needed to confirm some sales numbers and asked Josh about all the wind in the background. Josh’s answer: “I’m standing at 10,000 feet on a glacier and this afternoon the wind is whipping us down the mountain.” The client said he’d let Josh get back to what he was doing.
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Think of a time when you felt 100% alive and undistracted—in the zone. Chances are that it was when you were completely focused in the moment on something external: someone or something else. Sports and sex are two great examples.
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If you can’t define it or act upon it, forget it. If you take just this point from this book, it will put you in the top 1% of performers in the world and keep most philosophical distress out of your life.
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What man actually needs is not a tensionless state but rather the striving and struggling for a worthwhile goal, a freely chosen task. —VIKTOR E. FRANKL, Holocaust survivor; author of Man’s Search for Meaning
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Morality is simply the attitude we adopt toward people we personally dislike.      —OSCAR WILDE
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Service to me is simple: doing something that improves life besides your own.
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Striving for endless perfection rather than great or simply good enough, whether in your personal or professional life Recognize that this is often just another W4W excuse. Most endeavors are like learning to speak a foreign language: to be correct 95% of the time requires six months of concentrated effort, whereas to be correct 98% of the time requires 20–30 years. Focus on great for a few things and good enough for the rest. Perfection is a good ideal and direction to have, but recognize it for what it is: an impossible destination.
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Ignoring the social rewards of life Surround yourself with smiling, positive people who have absolutely nothing to do with work. Create your muses alone if you must, but do not live your life alone. Happiness shared in the form of friendships and love is happiness multiplied.
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Oftentimes, in order to do the big things, you have to let the small bad things happen. This is a skill we want to cultivate.
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Favorite reads of 2008: Zorba the Greek
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Do not expect work to fill a void that non-work relationships and activities should.
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No one aspires to be the bland average, so don’t water down messaging to appeal to everyone—it will end up appealing to no one.
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Skills are overrated. Perfect products delivered past deadline kill companies faster than decent products delivered on time.
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Calvin Coolidge once said that nothing is more common than unsuccessful men with talent; I would add that the second most common is smart people who think their IQ or resume justifies delivering late.
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The Elements of Style
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I eliminated all complainers and haters (saves my stomach).
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“How to Read 200% Faster in 10 Minutes” in Chapter 6, you should be able to read at least 2.5 pages per minute (100 pages thus equals 40 minutes).
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